Philip and Cyndi Randall started their business P Cubed (Proper Planning and Preparation) in 1997, and offer the following services:
• As consultants to the food industry
• Food fortification,quality assurance/control, nutritional analysis, food safety, legislative processes and effective monitoring
• Providing information in the food industry, as to the best practices to follow
• Focusing on improving the nutritional content of food through the addition of minerals ad vitamins to staple foods being processed locally.
Fortification is the practice of deliberately increasing the content of an essential micro nutrient, i.e vitamins and minerals (including trace elements) in a food, so as to improve the nutritional quality of the food supply and provide a public health benefit with minimal risk to health.
Fortification of staple foods is not a new concept. The addition of iodine to salt started in the 1920’s, adding B vitamins to cereals in the 1940’s and folic acid addition to cereals in the late 1990’s is credited by the Centres of Disease Control with reducing the incidence of neural tube defects by a third in a matter of a few years.
Successful food fortification is achieved through public partnerships with governments creating the enabling environment and industry adding the micro nutrients to foods that will be consumed on a regular basis by a large proportion of the population.
“It is no longer a question of treating severe deficiency in individuals. It is a question of reaching out to whole populations to protect them against the devastating consequences of even moderate forms of vitamin and mineral deficiency.” – Carol Bellamy, Executive Director, UNICEF
“For nearly 40 years, food fortification has protected the populations of the United States, Canada, and many other countries. It is long past the time when the same protection was available to the peoples of the developing world.” – Nevin Scrimshaw, President, International Nutrition Foundation
“Probably no other technology available today offers as large an opportunity to improve lives and accelerate development at such low cost and in such a short time.” – The World Bank
“The cost is minuscule. The benefit enormous. We have acted on this issue both because it is right and because it presents our business in a positive light.” – Philip Punarma, Chief Commercial Officer, Bogosari Flour Mills, Indonesia
Why is it necessary to fortify foods?
Worldwide, the three most common forms of micro nutrient malnutrition (according to WHO/FAO guidelines on food fortification with micro nutrients) are iron, vitamin A and iodine deficiency.Together, these affect at least one third of the world’s population, the majority of whom are in developing countries. Of the three, iron deficiency is the most prevalent. It is estimated that just over 2 billion people are anaemic, just under 2 billion have inadequate iodine nutrition and 254 million preschool-aged children are vitamin A deficient.
The scale and impact of deficiencies in other micro nutrients is much more difficult to quantify, although it is likely that some forms of micro nutrient malnutrition, including zinc, folate and vitamin D deficiency, make a substantial contribution to the global burden of disease. However, there are few data on the prevalence of deficiencies in these micro nutrients and as their adverse effects on health are sometimes non-specific, the public health implications are less well understood.
Staple foods such as wheat flour.maize meal, cooking oil, sugar, salt and milk can be safety, easily and cost effectively, fortified with micro nutrients with no change to their sensory attributes, functionality or requiring consumers changing their cooking and eating habits.
Countries using fortification as part of their nutrition strategy are supported by international organisations such as UNICEF, the Global Alliance for Improved Nutrition (GAIN), the Micro nutrient Initiative (MI) and the World Food Programme (WFP).
Geographical Areas Serviced by P Cubed
P Cubed operates in all countries on the African continent.
Should you wish to learn more about our company or the services we provide, please contact us, and we will get back to you as soon as possible and give you the assistance you need.